Here is the html code you need to include on your website:
<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"
codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=5,0,2,0"
width="400" height="250"><param name="wmode" value="transparent"></param><param
name="movie" value="http://www.lbgraham.com/BOTB/BookShelf.swf"></param><param
name="quality" value="high"></param><param name="BGCOLOR" value="#151548"></param><param
name="SCALE" value="noborder"></param><embed src="http://www.lbgraham.com/BOTB/BookShelf.swf"
quality="high" allowscriptaccess="always" allownetworking="external" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"
type="application/x-shockwave-flash" width="400" height="250" wmode="transparent"
bgcolor="#151548" scale="noborder"></embed></object>